About Silver & Gold Magazine
Silver and Gold Magazine is a full-colour, uplifting gloss magazine especially published for the Canadian mature adult. Silver and Gold Magazine focuses on their specific needs, interests, and active lifestyles.
Through Western and Eastern Canada editions, with a combined National buy option, in print and online, Silver and Gold Magazine effectively reaches over 200,000 readers with quality editorial. Regular sections include Health, Food, Travel, Business & Finances, Home & Family, renovations, dining, theatre, activities and.
Silver and Gold is uplifting. It’s about golf, theatre, travel, savings, work, family.
Silver and Gold is about living, loving, and enjoying your life.
Distribution
Silver and Gold Magazine provides controlled distribution at studied locations where the mature adult frequents, including Metro, Food Basics, Canadian Tire, Zeller's Restaurants, Coffee Time, Safeway Canada, community centres, real estate & legal offices, as well as medical, restaurant and pharmacy locations and through our retail advertisers. Silver and Gold is also distributed by subscription across Canada and by request online globally.
West Edition distribution includes British Columbia, Alberta, Saskatchewan and Manitoba.
East Edition distribution spans through Ontario with a strong concentration in the Golden Horseshoe area, where the largest population of mature adults live, work, play and retire. Copies are also distributed in Quebec, with a planned expansion through the Maritimes in Spring 2012.
Silver and Gold is not 'another forty-something’ magazine.
It’s a studied, targeted medium to reach the mature adult demographic,
and all the unique micrographics within it.
High Demand
Since our inception in 2006, Silver and Gold Magazine has experienced continuous high demand for expansion of distribution, with some racks which contain 200 magazines being refilled every 3-5 days. These distribution requests are what opted us to expand throughout Canada... and we continue to grow!
Our Readers
The Boomer and Senior demographic is like any other: only larger. They are wealthy, and also struggle financially; they are active and also have their own unique health concerns; they share homes with family, and also may live in isolation. Contrary to what may have been depicted, there is no such one stereotype to mature adults.
With each issue, our efforts are put forth to reach each micrographic within mature adult group. We reach our readers ethically and continue through our mission to publish an uplifting magazine which they can depend on for educational and entertaining editorial, ease of read, and relevant advertising which focuses on their specific needs and interests. Through our vast research, we have compiled a list of interesting facts and statistics about Boomers and Seniors – Interested in finding out more? Please contact us.
Are you reaching the rapidly growing 55+ demographic?
Ignoring them may cost you their business.
2012 Media Kit requests & advertising inquiries:
Ontario/National: Mark Jenkyns, 905-520-6921 mark@sngpublishing.com
National/Toronto: Marty Tully, 416-964-3247 marty@cmcmediasales.com – and Doug Hammond, 905-834-7779 tmmw@sympatico.ca
National/Western Canada: John Ross, 250-758-6657 johnross@westcomarketing.com
National/Quebec & Eastern Canada: David Griffins, 514-288-8988 dgriffins@griffaction.ca
National/Toronto & area: Glenn Ward, 647-289-3316 glenn.wardmediapartners@rogers.com