Advertising in Silver & Gold: Ontario and National Editions
We aim to partner with our clients, not just ‘place their ad’. We work with you to plan a program and reach your company’s marketing goals, which may be dependent upon your industry, time of year, focus, and budget. Through various options available including print, editorial opportunities, online display and online video/audio, our clients are treated with care and true customer-service in mind – after all, we are the experts on effectively reaching the mature adult.
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Sections and Deadlines*
Silver and Gold publishes bi-monthly, with issues in January/February, March/April, May/June, July/August, September/October and November/December.
With each issue, we provide regular sections to accommodate every industry, including:
- Family & Home (renovations, decoration, special holidays, recipes, downsizing, real estate)
- Health (fitness, weight loss, skin/hair/makeup, spirituality, alternative medicine, mental health)
- Business Matters (finances, legal, business, investment, retirement funds, employment)
- Travel (cruises, local, national and international, insurance needs)
* Booking deadlines: first Friday of the month previous to month of publication.
* Material deadlines: second Friday of the month previous to month of publication.
Editorial Opportunities
Editorial and Advertorial opportunities are available. Advertorials are a great opportunity to openly speak about your company and how it benefits our readers. Silver and Gold assists in effective writing and layout of paid advertorial – contact us
Advertorial may provide 8x the attention of an ad.
Have you considered this as an advertising option?
Online Presence
People remember merely 20% of what they hear,
30% of what they see, but an incredible 70% of what they both hear and see.
No wonder why video is such a powerful communications tool.
In addition to print, each copy of Silver and Gold is also published online. On average each issue is viewed 15,000 times. With our user-friendly ‘flippable’ pages, Silver and Gold’s online magazine features audio and video capabilities, to suit advertis without an annual print budget. Hot links to clients’ sites are automatic and a complete report of stats are provided, including number of readers and their location (by country and by city), ad printouts, zoom-ins, forwards, length of stay on each page, and source of link.
Online issue may include existing television ads, or one can be produced for you (15 or 30 second spots available). Through the combination of audio, video, and ease of readability, the number of options for capturing the audience are expanded.
Rates
Silver and Gold provides competitive advertising rates. Please contact us for an updated media kit:
Ontario/National: Mark Jenkyns, 905-520-6921 mark@sngpublishing.com
National/Toronto: Marty Tully, 416-964-3247 marty@cmcmediasales.com – and Doug Hammond, 905-834-7779 tmmw@sympatico.ca
National/Western Canada: John Ross, 250-758-6657 johnross@westcomarketing.com
National/Quebec & Eastern Canada: David Griffins, 514-288-8988 dgriffins@griffaction.ca
National/Toronto & area: Glenn Ward, 647-289-3316 glenn.wardmediapartners@rogers.com
Who is your target audience?
Basing your ad placement on rates alone does not work.