sng magazine


How to Start a Business Essay to Catch the Reader's Attention from the First Sentence

When writing an essay for any class, it is important to catch the reader’s attention. Don’t waste any time drawing them in. When writing a business essay, the content can sometimes be dry. For example, you could be writing about how to effectively form teams. This is not something that you would run out to the bookstore to tear off the shelf. I guess if you were trying to form effective teams at work, you might but otherwise you may just skip over it in the business magazine.

To get your reader to continue reading your essay, you have to come up with a phenomenal start. This will make the reader want to get more information on the topic that you are discussing. There are a few ways to make your first sentence pop.

  1. Start with an interesting quote
  2. Find a quote to start off with that is really interesting. This could be a fact that you found about a business or an aspect of business. It can be a statistic that you found amazing. This is one of the best ways to start off because it not only immediately gives your essay credibility because it references a scholar but it pulls your audience into the paper. By starting off with a quote from someone who has been very successful in business, you are off to an excellent start.


  3. Start with a funny quote
  4. Another way to draw your audience in is with a funny quote. This makes your paper take a little different light. It is a little riskier but it works well with business topics because the material can be so dry. It lightens it up a little so that your reader can be at ease when reading.


  5. Make it personal
  6. The best way to get anyone’s attention in life is to appeal directly to them. Generalizations will not help you. You can’t target everyone with the same pitch. Because of this, you may want to hit a few angles in the first few sentences to appeal to a broader audience.


You can catch the attention of your audience by doing a few small things. This does not have to be really hard. Just be sure to give some thought to this aspect because you want your reader to want to read more.