News & Updates...
NOVEMBER 15, 2011 - MEDIA RELEASE: Silver and Gold Goes National.
BURLINGTON (ON), November 15, 2011 — After 5 years of publishing Silver and Gold Magazine for the mature market, Founder and Publisher Suzanne Soto-Davies reports, “Silver and Gold was receiving so many request from across the country that we knew it was time to go national.”
Silver and Gold has boosted it distribution to 70,000 in phase one of its national expansion into Western Canada, with phase two of the expansion into Quebec and Atlantic Canada scheduled for Spring 2012.
It’s no longer a secret that the mature market is Canada’s fastest growing, and Silver and Gold wants to make its magazine available across Canada. Soto-Davies also commented that “It is very encouraging to see the demand for our product grow, particularly when so many print products may be having challenges.”
“We cannot stereotype the older adult, thinking they’re all affluent, have loads of money and time, and are not on the internet,” says Suzanne. “They are savvy shoppers, educated, connected, and there’s a fountain of information available specific to their needs and interests. By expanding nationally we can ensure thousands more readers have access to it.”
Silver and Gold has hired Canadian Media Connection to support national sales. CMC’s Doug Hammond states “Silver and Gold is with it when it comes to relevant and engaging content specific to the mature audience, and at CMC we are glad to be an integral part of this positive growth.”
Silver and Gold Magazine is a bimonthly magazine in Ontario and now nationally throughout CANADA to further reach its targeted demographic. The editorial focuses on the interests and lifestyle for Boomers & Seniors, with careful consideration to micrographics for its vast readership. Through print and interactive online editions, Silver and Gold provides constant up-to-date access to advertisers' websites.
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CONTACT
Suzanne Soto-Davies, Founder & Publisher
C7-5035 North Service Road
Burlington ON L7L 5V2
905.631.7757
suzanne@sngpublishing.com
Doug Hammond, Marty Tully
Canadian Media Connection
416-964-3247
marty@cmcmediasales.com