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• Economic Support: Read our latest e-newsletter
• 9 Tips for Effective Advertising
• Community Support: Golden Age Variety show is near!
• This issue’s contests
The Importance of Advertising
by Suzanne Soto-Davies
January 2009
Why should you advertise, if times are tough?
Advertising is extremely important in our competitive world, for both seller and buyer. For the consumer, advertising can keep them informed about new products and services available at their disposal, and helps spread awareness of new businesses, services, special events and more. For sellers, it creates awareness...
9 Crucial Tips for Effective Advertising
January 2009
1) Medium - The message must be 'welcomed'
Will your advertising be seen as 'junk mail'? Will it be hanging on their doorknob or stuffed in their mailbox? With a multitude of flyers being inserted in our weekly newspapers, stuffed mailboxes overflowing with flashy red and yellow 'direct mail' pieces, consumers feel invaded and their attention span overturned negatively before they even walk in their homes. Don't be 'spammed'. Consider a medium which delivers your message positively, through a product where the consumer is given the choice whether or not to pick up. Look at the medium, and ask how the message is delivered.
Silver and Gold supports the GAV!
February 2009
The Hamilton Golden Age Variety Show is coming to the Dofasco Centre for the Arts (Theatre Aquarius) again this year! This year’s show is entitled “The Best of Times” and it’s the GAV’s 14th annual, featuring performers aged 55+ (and we love that!).
The show will run from April 22-25, 2009 and it promises to be the best yet. Watch the March/April issue of Silver and Gold for more information, or call the theatre’s box office at (905) 522-7529 or 1-800-465-7529 for tickets. Silver and Gold Magazine is proud to support the Hamilton GAV once again – this is one show you cannot miss!
January/February contests
February 2009
Have you flipped through our January/February issue of Silver and Gold yet? If you haven’t, you’ve missed out!
In this issue:
• Tommy Hunter tickets (winners have been notified!)
• Family pass to the Butterfly Conservatory (winners to be notified soon!)
• Subcribe to Silver and Gold and be automatically entered to WIN a fabulous weekend getaway! Flip to page 11 of the January/February 09 issue to enter!
